Our fashion editorial is showcased through a set of cards inspired by pokemon cards and cute symbolisms. Each card has its own symbol that are also included in our props selection: The Bunny, The Bambi and The Octopus. Through these animals, we imitate the pokemon cards to emphasise on the cuteness and innocence of a card game.
As kids, we didn’t have a way of showing power to one another, but our role models did with money.And so, cards is a means of exchange, it is a symbol of power dynamics and society structures. By integrating these symbols into our editorial, we highlight how seemingly innocent objects can carry deeper meanings related to societal influences and power.
The choice of animals reflects innocence and charm, while the concept of trading cards as a medium of exchange draws a parallel to how value and power are assigned in society.
This approach not only evokes nostalgia but also prompts the viewer to reflect on the underlying social constructs that shape perceptions of value and authority, bridging the gap between childhood memories and adult realities.
Art Direction by Arushi Nayar, Maria Touloupa, Lorena Ceresoli, Eva Icardo
Photography by Arushi Nayar
MUAH by Laia Dixon
Special acknowledgement to Luca Colombo and Angie Couple
