emvytion

Photographed completely on analog film, Emvytion was shot in Iceland and is a part of an editorial magazine called INSTINKT, published by ELISAVA. It is the story of Lily who gains consciousness one day and while walking through a field of lava comes across a plastic rose and experiences envy for the first time in her life. She then goes through a transformation and uses ambition to become a better version of herself. Turning a negative instinct into something positive.

Some pages from the editorial, all images in the magazine are shot on film.

The chronicle

Editorial for Emvytion

Custom font created for the magazine inspired by the snow patterns found in nature in Iceland.

some behind the scenes from our beloved lava field in the middle of nowhere

Aftermovie shot in Iceland for the launch of the Instinkt magazine

Reel created for social media to promote the articles in the magazine

Art Direction by Arushi Nayar, Diego Aguilar and Gulce Kurt

Photography by Arushi Nayar

Words by Arushi Nayar and Diego Aguilar

Aftermovie shot by Arushi Nayar, Gulce Kurt, Diego Aguilar, Regina Bucio, Alicia Mila, Alejandra Dias Veles

Aftermovie edited by Diego Aguilar

Special acknowledgement to Bernard Arce, Lucía Colombo and Ljósmyndaskólinn - The School of Photography, Iceland

Instinkt Magazine launched in May 2024

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